CUSTOMER STORIES
How Leasecake Sweetens the Path to Becoming the Largest Baskin Robbins Franchisee for Millet Desserts
Background
Marc Millet, a former law enforcement officer turned franchisee for Baskin Robbins, started with one store in 2012, and has since expanded Millet Desserts to nine locations through a combination of acquisitions and new builds. The company’s dedication to modernization and efficiency has propelled them to become Inspire Brands’ third-largest Baskin Robbins franchisee in the U.S., with ambitions to quickly become the number one operator.
Challenges
Managing lease agreements and staying ahead of other critical location-driven events became increasingly complex as Marc’s business expanded. Outdated systems and difficulties in locating and interpreting original leases created operational bottlenecks that increased his real estate risk. Marc needed a solution that would allow him to concentrate on strategic growth without getting bogged down by administrative tasks.
Marc Millet, a former law enforcement officer, transitioned to franchise ownership in 2012, starting with one Baskin Robbins store.
Through acquisitions and new builds, Marc expanded Millet Desserts to nine locations. His commitment to modernization and efficiency has made Millet Desserts Inspire Brands’ third-largest Baskin Robbins franchisee in the U.S., with ambitions to become the top operator.
Locations
Started Millet Desserts
Avg YoY Growth
Pages of Leases and Documents Organized in Leasecake
Solution
Marc discovered Leasecake, a modern platform designed to simplify lease and location management with an intuitive, user-friendly interface. Leasecake’s AI tool for managing and interpreting complex lease agreements provided the modernization Marc’s business required.
The platform offered several key features that transformed Marc’s operations:
- Automated Lease Abstraction: Within a week, Marc adopted Leasecake and utilized Cakebot, an AI-powered tool that abstracts leases and adds them directly into the platform. This automation significantly reduced manual data entry and human error.
- Centralized Document Management: Over 1000 pages of lease agreements, contracts and critical documents were centralized in one easily accessible location, streamlining Marc’s lease management processes.
- Critical Date Alerts: Leasecake’s automated reminders ensured Marc never missed a critical date, such as renewals or rent reviews, mitigating risks and ensuring compliance.
- Analytics and Reporting: The platform provided robust analytics and reporting tools, offering Marc clear insights into his real estate portfolio’s performance and helping him make informed decisions.
“I wish I had Leasecake years ago,” said Marc. “We try to find technology to help our business, and we have over 1,000 pages of leases, franchise docs, loan docs, and more that are now organized on Leasecake. I can easily see documents and get reminders for when remodels are due or when my leases end.”
With Leasecake, Marc now has greater visibility into the details of his real estate leases, ensuring compliance and efficiency across his expanding portfolio. With Leasecake handling the complexities of lease management, the team at Millet Desserts is able to focus on strategic growth opportunities.
“Operating 9 stores takes a great team of people, and the right technology to help manage everything else. Leasecake is one of those key pieces of technology we rely on.”
Marc Millet
President/CEO, Millet Desserts
Conclusion
Leasecake delivers the modernization and efficiency Marc needs to manage his expanding Baskin Robbins franchise effectively and focus on growing revenue. As the parent company of Baskin Robbins, Inspire Brands clearly recognized how the platform’s user-friendly interface, AI tools, and strategic support are instrumental in overcoming lease and location management challenges. Leasecake helps franchisees like Marc manage their real estate portfolio more efficiently, reduce risks, and focus on strategic growth. Millet Dessert’s growth mindset, combined with the lean tech stack provided by Leasecake, positions them for continued success and expansion, bringing their ambition to become the largest Baskin Robbins franchisee within reach.
