So, after winning the competition and realizing they had just founded a company, Taj and Jim started building a team. Taj connected with three colleagues from Channel Intelligence, a previous startup that exited to Google. They stepped up to the plate along with a talented software developer, and the core team was in place.

Over the next 18 months, the six of them parked in Jim’s 300-square-foot office and brought Leasecake to life. By mid-2019, the dev and sales teams grew, and the customer list was dense with recognizable brands.

After a $3 million venture capital round in early 2021, the dev, sales, and customer success groups scaled up to accommodate current demand and anticipated growth.